Who watches the watchers? Samsung does so it can fling ads at owners of its smart TVs | WHAT REALLY HAPPENED

Who watches the watchers? Samsung does so it can fling ads at owners of its smart TVs

Samsung brags to advertisers that "first screen ads", seen by all users of its Smart TVs when they turn on, are 100 per cent viewable, audience targeted, and seen 400 times per TV per month. Some users are not happy.

"Dear Samsung, why are you showing Ads on my Smart TV without my consent? I didn't agree to this in the privacy settings but I keep on getting this, why?" said a user on Samsung's TV forum, adding last week that "there is no mention of advertising on any of their brand new boxes".

As noted by TV site flatpanelshd, a visit to Samsung's site pitching to advertisers is eye-opening. It is not just that the ads appear, but also that the company continually profiles its customers, using a technology called Automatic Content Recognition (ACR), which works by detecting what kind of content a viewer is watching.

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